As everyone is well aware, my project throughout this semester has been to create a snapchat by NYU students for NYU students to become more aware of what we’re doing wrong on campus and easy, quick solutions to reroute ourselves. I think it’s so important to start with your own community before trying to change the world and that’s what I did here! NYU actually has an office of sustainability that does a lot to make sure the campus reduces its carbon footprint and waste in general. But it’s a two way street, and we have to play our part if we expect significant change to happen. What i’ve realized after interviewing the many college students that I did is that everyone is well aware that there is a problem, but they are so caught up with the business of life, that they’re waiting for someone else to start the change. And that waiting is what is dangerous.
This snapchat has been a great opportunity for me to deliver this information to the students of NYU in a way that is easy and fun to swallow. Because snapchat is so quick and easy, it is the perfect platform for this demographic, because students don’t have to take the time out of their busy schedules to get informed: I’m providing them with information in 10 seconds or less, in a way that is also entertaining.
In class, I’ve realized environmental issues are presented in documentaries in sad and miserable ways and I wanted to take the complete opposite approach tonally and try to make people laugh: because yes, the environment is in a bad place, and yes NYU has a lot of work to do to become better, but that doesn’t mean we can’t have fun in our activism!
So instead of babbling on about what i’m trying to do, let me just show you with these compilation videos from my snap stories:
So a huge part of the success of my project lies in viewers! It’s important to me that students are seeing the snapchat, because that is my target audience. Since I interviewed a lot of strangers and went around campus, I made every student I met add me on snapchat and the results have been great! As you can tell from the picture below, each little ten second (or less) clip gets an average of 60-80 viewers! My hope is to be able to pass the snapchat onto Peter and another student can take on the role next semester to keep this an ongoing way to reach out to our NYU community and get us on the list of greenest campuses across the USA!