Reflecting on my final project and looking back on my previous posts, I realized there has been a slow development in my views. In the beginning, I felt that many of my posts were reaction posts to the shocking and horrific issues that we learned about for that week, as was the case of my first post “Deeply Upsetting.” Then came posts that either talked about what I do in my own lifestyle to help the environment, or posts that shared my opinion on environmental news. In my post ” A Floating Wasteland too Close to Home,” I realized how serious the issues were that we talked about and how easy it was for them to become a reality. After that realization and having George as a guest speaker in class, I realized that “Activism” is one of the most proactive things we can do to combat the destruction of the natural world. Thus, going into our final projects, I decided to leave my original idea of writing short plays on oil fracking to pursue assisting George with his social media campaign.
On Tuesday May 3, 2016 Sam and I presented our final project to our Green World class. Our project shared our efforts in developing a social media campaign for George’s movie, Idle Threat, but also described our in-person flyer campaign and community outreach. We also included an educational section as a way to continue our agenda of educating people on idling and the senseless damage it causes.
Social Media Campaign
The social media campaign was a crucial element to our project because it was an area where George’s movie needed the most support. For any movement or activist, social media is essential for getting word out to the public. Thus, Sam and I decided to do a campaign across two platforms, Twitter and Facebook. We felt that both platforms would help us reach different audiences and that the form would force us to promote Geroge’s content in different ways. I took over the Twitter and Sam took over the Facebook. We received advice on how to manage social media accounts from a contact of George’s. We both tried to diversify the content we put out to include news on Idle Threat, progress of the 717 bill, and environmental developments specific to idling.
We also shared photos and videos of our in person campaign.
Our in person campaign consisted of posting anti-idling flyers in public NYU spaces and also personally handing them out in front of Tisch. We also had a community outreach plan in which we reached out to NYU’s Office of Sustainability, NYU’s Oxfam America Club, NYU’s Greenhouse community, 4th Street Coop, etc.
Lastly, we had our field research and recording in which we went out around Greenwich village and recorded idlers we saw. We even timed the idlers to see if they were breaking the 3 minute law. Some of the videos we took were shared on social media. The most important thing for me though, was that it reinforced how serious the issue is, and how it is going on before our very eyes.
I am very proud of this project, not only because I felt like I made a difference and assisted a truly great activist in their work, but also because it helped my progress as a green activist myself. Doing the work first hand, and struggling to get the word out made me realize how vital it is to keep trying. I can’t wait to hear the progress on Bill 717 and hope to keep in contact with George and Sam and continue to fight idling.