We are now living in the digital age where Twitter, Instagram, YouTube, and Facebook take up the majority of our time.  People understand the scope of social medias and technologies, but they can’t grasp the ecological problems we are facing.  It’s true, it’s hard to understand how bad the world is doing right now.  It feels like it is out of our hands, since we are just the little people and not major corporations.  I am familiar with that feeling too, “What does it matter? So one more bottle won’t be recycled, big deal.”

That’s right, it probably isn’t a big deal, but what if EVERYONE said that?  Would that be a big deal?  And what if everyone thought the opposite?  What if each time someone thought not to recycle, or save water, or waste paper, they would, and they would think about everyone else doing the same thing.  Now does that make a difference?

The question is how do we get people to realize this, and think this way.  If people nowadays relate to things through social media and those platforms, why not use that to spread the word.  For my final project I want to make viral videos that show small actions making a big difference in social media, and relate those to recycling, water saving, resourcefulness, etc.  I plan to use the hashtag (#)EveryLittleBitHelps (or #ELBH), on all social media platforms.  With my background in filmmaking, I believe that this would be the best and most effective way for me to influence people.

My ideas for videos include:

  • Two friends trying to watch a video on YouTube, but it won’t load. One friend says he will disconnect from the WIFI so that the video will load faster. Even though it is a huge WIFI network, they agree, because #EveryLittleBitHelps. And it works, they video loads.
  • Someone on Facebook sees a post that says that if they get 1,000,000 “Likes”, something will happen. Of course, 1 out of a million is not a big help, but hey, he says, #EveryLittleBitHelps.

At the end of these videos there will be a voice over that explains the connection, how if every little bit helps in this case, why is it different in ecological cases? I will also add links to websites that can explain how to get involved more deeply if people are interested, and also links to videos of fellow classmates who teach how to be resourceful and how to recycle in the city.