Does the Future of Bottled Water Lie in a Weird Jellyfish-Looking Thing?

It seems to be common knowledge, at least amongst the majority of conscious human beings, that bottled water is not a great method for water distribution. However some people might need a quick refresher: It requires 17.6 million barrels a year to create the plastic bottled bottles used by water distributors. If you were to add up this up, in addition to the energy used to chill and transport these bottles, it would equate to filling a quarter of each one of these disposable bottles of water with oil. Because plastic bottles are filling land fills at such a rapid pace many of them end of incinerated which releases countless toxins into the atmosphere.


Photo Courtesy of Nestlé Waters M.T.

While a few alternatives of to this method of bottled water distribution and consumption have been tested none of them have been widely embraced or adopted in the least bit. However because the urgency of our rampant resource depletion and its many repercussions grows each year it may be time to widely test some of these alternative methods. One interesting solution to the plastic problem came out of the brainchild of three design students from London. the design uses a biodegradable gelatinous membrane to contain the water, thus eliminating the need for water bottle. But as per usual in these cases, it is not such a fool proof solution. For starters the product uses gelatin which is a material made from animal by products. Additionally the blob has proven very difficult to drink out of without a straw, which also necessitates the need for plastic production. While the blob, coined as Ooho, may not be on shelves soon it is certainly a step in the right direction in terms of beverage packaging and its creation will hopefully lead the way for other innovations in reinventing the way we think about water distribution.

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Image Courtesy of Skipping Rocks Lab

Works Cited:

Estes, Adam Clark. “Is This Weird Little Blob The Future Of Bottled Water?Gizmodo. 26 Mar. 2014. Web. | Feb.2016.

Problems With Bottled Water.” Riverkeeper Inc. The Waterkeeper Alliance. Web. | Feb. 2016.