Brandicapped? How to Communicate Who your Business is, What it Does, and Why Anyone Should Care to Remember it.
Buy Mel’s book using the PayPal link below for $20 USD or you can buy a copy from ABE Books or Amazon.
BRANDICAPPED? can best be described as a “Bizness of Oz”-like parable. It lands you in an innocent little place filled with innocent little people — who suddenly discover that in order to live happily ever after, they must first do battle with a devious and devastating business communications disease.
BRANDICAPPED? goes something like this: Once upon a time…
Meet the Author
“I want business leaders, especially CEOs, to know and understand, once and for all, what Brand and Branding are about. I want them to finally get who’s in charge of the Brand. And I want the people in charge to realize that Brand and Branding have a significant effect on a business’ bottom-line.”
MEL! Epstein, a Branding Guru, Marketing Heartthrob, consultant, writer, university professor, and closet stand-up comedian, continues to develop, produce, and teach Branding. Mel’s Five Seconds of Branding Fame came when he created the internationally recognized: “It’s Ten O’Clock, Do You Know Where Your Children Are?”
Black Forest Press
6.60(w) x 8.82(h) x 0.65(d