Big Soda


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Big name sodas, such as Coca-Cola, have been marketing the fact that sugar is not bad for you. The cure to obesity is in exercise, and not a reduction of sugar intake. This, clearly, is not true. And yet so many Americans drink soda on a daily basis, which is essentially killing them.

Crossfit is trying to make it known to the rest of the world the dangers of companies such as Coke and Gatorade. They have mounted a campaign against these entities using the hashtag #sugarkills. It has gained some momentum, but still needs way more eyes.

My proposal is to launch my own campaign designed to out these companies, show how dangerous they really are by exposing their secrets. First and formost, sugar is a problem, but so are the trainers being “certified” by these big name companies. To simply beak it down:

  1. The ACSM (American College of Sports Medicine) is a competitor of CrossFit in that they both offer certification of trainers.
  2. The ACSM would like to be the one and only licensing entity for trainers in the U.S.  They are seeking to have such licensure required via legislation. That would mean all you CFL1s out there can’t teach CrossFit in your own gyms unless you get the ACSM’s license/certification. Otherwise, like practicing medicine without a license, you could be subject to fines, arrest, or both.
  3. Coke is a major sponsor and partner of the ACSM, as is Pepsico/Gatorade. (That’s another story, and is,the reason for the fight against them and their hydration recommendations. I would submit that if Gatorade did not sponsor the ACSM, we would have no hyponatremia division at CFHQ.)

I want to make the public aware that health and nutrition in American advertising is a sham. We are being fed false information and we need the health of this country to be rejuvenated.